Influential, a marketing company that brokers contracts between advertisers and online influencers.

Publicis Groupe is to acquire Influential, an influencer marketing company that has 3.5M creators at the service of 300+ global brands, for an undisclosed (rumored $500M) cost. Publicis continues to acquire complimentary companies to offer brands more opportunities to market to consumers.

WSJ: Publicis Bets $500 Million on Influencer Marketing With Acquisition of Influential