Processing over 2 trillion products per month, the Productsup product-to-consumer (P2C) platform is designed to provide sellers with a holistic, real-time view of data at every product touch point, enabling companies to tell a consistent story across more than 2,500 marketing and selling channels.

ProductsUp looks like a hybrid of a product information management system and a feed management provider for marketplaces. This area of eCommerce software has been raising a lot of money recently.

TechCrunch: Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce