eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

View Original

Postscript Acquires Cashback Provider Fondue

Postscript is the leading SMS marketing platform for Shopify.

Fondue enables brands to grow profitably by ridding them of their coupon code addiction.

Poscript is one of the top providers in the mid-market to Enterprise SMS market and like Klaviyo and Yotpo, appears to be looking to expand.  In fact, it increasingly looks like all of these players are competing with each other.  Fondue which I haven’t tracked that closely is based around the idea that you should be giving out cash back to attract customers rather than providing coupon codes to audiences.  Looks like audiences are responding because Fondue just found a a nice exit.

Fondue: Fondue has been acquired by Postscript