Founder Veronica Garza started the company in 2014, when she began selling grain-free tortillas. Since then, its portfolio has grown to include tortilla chips, taco shells, salsas and seasonings, often designed to accommodate different dietary restrictions.

PepsiCo entered a definitive agreement to acquire better-for-you Mexican-inspired products maker Siete Foods for $1.2B. Pepsico continues its healthier snacks strategy with this acquisition as consumers pay more attention to what they are eating. Who would have guessed that in 2024 PepsiCo, Mars, and J.M. Smuckers would spend billions on acquiring companies when consumers are trading down?

WSJ: PepsiCo Agrees to Buy Tortilla-Chip Maker Siete Foods