Unlike most CMS tools, Michigan-based Payload puts its emphasis on developers. Bootstrapped since 2021, the team behind the platform argues that typical app frameworks give developers the tools to create their backends but not the CMS-style user interfaces they would need to manage apps and their content.

What did I tell you?  The headless CMS race continues.  Some vendors are focused more on the needs of business users, and others like Payload are focused primarily on the needs of developers.

TechCrunch: Payload raises $4.7M for its developer-first headless CMS