Hundreds of global brands depend on Pattern’s e-commerce acceleration platform every day to drive profitable revenue growth on D2C websites and across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.

Current’s platform helps brands build high-impact ambassador programs from millions of creators, produce authentic content at scale, measure influencer-driven sales and return on spend, and manage creator payouts.

This is a different kind of move for Pattern whose model has traditionally been buying inventory from brands an helping them manage their entire marketplace business from end to end.  The influencer market is an odd choice particularly since it’s a crowded space that even large platforms like Shopify are investing in, but Pattern likely feels this traffic can be applied to marketplaces as well.

Utah Business: Pattern acquires Current to bolster its e-commerce acceleration platform