Pack’s platform simplifies and de-risks headless commerce for merchants by providing an end-to-end infrastructure to help them create and control unique customer experiences in a low-code environment while integrating with existing backend commerce tools.

There has been an interesting split in the headless market recently.  There are companies focusing on content management, but then there are also what you might call front-end integrators who are helping developers stitch together all the various front-end and back-end services required to create unique consumer experiences.

I think over time, these types of services will become part of the front-end of more and more eCommerce platforms themselves rather than being separate services.

PACK: Pack Raises $3M for Its Low-Code Platform to Enable Headless Commerce