The San Diego–based company does most of the coding for merchants and delivers it via a front-end headless commerce platform for Shopify merchants so they can create a more seamless customer experience.

Buzzword bingo!  I can’t believe I just use Headless and Composable in the same sentence!

On a more serious note, I know the CEO of Pack Digital Cory Cummings is a huge Watsonian fan, so glad to see the company raise money.  Many of Pack Digital’s customers actually use Shopify Plus as their backend and Pack Digital on the front-end.

TechCrunch: Pack delivers with headless commerce approach to faster online shopping