eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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OSF Digital Acquires UK-based Oegen

OSF Digital is a commerce and digital transformation company with expertise in connecting technology and strategy to drive business goals. Oegen is a Salesforce consulting firm with expertise in Salesforce Experience Cloud as well as Marketing Cloud, Sales Cloud, Service Cloud, and B2B Commerce.

OSF Digital has been on somewhat of an acquisition spree in the last year acquiring FitForCommerce, Aarin, Paladin Group, Kolekto and Netonomics.  It’s a pretty well-understood playbook for agencies to increase their valuation by rolling up smaller players to increase their revenue size.  The reason is much larger consultancies and private equity players pay a higher revenue multiple premium for the same company once it clears $10 million in revenue.

FinSMEs: OSF Digital Acquires Oegen