Flywheel is the digital commerce arm of Ascential, a U.K.-based business-to-business media, events and analytics company that owns the Cannes Lions advertising festival. Flywheel offers services designed to help brands sell on digital marketplaces operated by companies including Amazon.com, Walmart and Alibaba.

Omnicom has acquired Flywheel Digital, a marketplace agency, for $835M, a move that continues the trend of incumbent agencies acquiring ae-commerce or digital marketplace agencies.

WSJ: Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million