Northbeam Raises $15 Million Series A Funding
Northbeam is a San Francisco, CA-based machine learning-powered marketing measurement platform for DTC and ecommerce brands.
Northbeam is spending most of its time focused on the hard problem of marketing ROI. John Wanamaker, the famous ad man, famously said that half my advertising is wasted, I just don’t know which half, and Northbeam seems intent on solving this problem. This seems like a worthy adventure for a startup in a digital market with dozens of channels that the average brand could invest their time and money in.