Athletic, founded in 2017, has quickly ascended the ranks to become the king of nonalcoholic beers. It surpassed competing products from Heineken and Budweiser as the No. 1 nonalcoholic beer brand by sales in U.S. grocery stores, according to an analysis of NielsenIQ data.

Nonalcoholic beer brand, Athletic Brewing raised $50M of equity funding that will be partly used to purchase a third US brewing facility and further distribution among global retailers. Consumers are increasingly looking for healthier options of existing CPG products that they consume.

WSJ: America’s Biggest Nonalcoholic Beer Brand Doubles Its Valuation