eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Mirakl Acquires AdTech Company Adspert

Adspert is an AdTech pioneer that specializes in AI-driven advertising optimization to help e-commerce businesses maximize ROI across platforms like Amazon and eBay.

Mirakl is the global leader of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. 

Mirakl, a eCommerce software platform has acquired Adspert, an e-commerce advertising optimization platform for an undisclosed amount. This is Mirakl's third acquisition in three years with a particular focus on its retail media solution. Adspert will enable Mirakl to offer demand side solutions to brands that advertise on multiple channels. In the end everyone sells advertising.

Mirakl: Mirakl acquires AdTech company Adspert, strengthening its position as the leading innovator in Retail Media and AI for eCommerce