The luxury chocolatier was established as an online retailer in 2004 and enjoyed a meteoric rise with outlets on high streets across the UK before an ambitious expansion plan attempted to crack the US and Japanese markets.

Mars has acquired premium chocolate brand Hotel Cholcat for £534 million ($662 million). Mars is following the premiumization trend by acquiring a struggling luxury chocolate brand

ConfectioneryNews: Mars buys luxury UK chocolate brand Hotel Chocolat in shock deal