eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

View Original

Maropost Acquires Findify To Power Next-Generation Ecommerce Shopping Experiences

Maropost is the leading unified commerce platform that helps manage business-critical operations, including eCommerce, In-store Retail POS, Marketing Automation and Help Desk Management.

Findify developed a powerful solution that harnesses the power of AI, machine learning and big data to deliver next-generation merchandising, search, product recommendation and analytics solutions for ecommerce stores.

I hadn’t heard of Maropost in the past, and it looks to me like they are trying to copy the Salesforce playbook bundling e-mail marketing and eCommerce for smaller merchants.  Findify offers search, merchandising and personalization, which is a difficult space to survive in long-term.  I expect that Findify was likely looking for a platform exit.

Maropost: Maropost Acquires Findify To Power Next-Generation Ecommerce Shopping Experiences