SWIRL is a live video platform that enables e-commerce businesses to recreate the human touch that shoppers in physical stores have always loved.

Not all of these livestream startups will work out. There are benefits to selling the picks and shovels, but only if this ends up being a big market. I think the key bet is more website interactivity and video will become more prevalent, particularly in luxury.

Forbes: Why Video Is The Future For Ecommerce—And Everything Else