Klaviyo: New and scaling businesses alike can connect with their customers across various channels to deliver messages that create lasting connections and, of course, help generate sales.

Shopify continues investing in its ecosystem partners to strengthen their connections to the platform.  I get the sense there are a few reasons for these types of deals.

First, ensuring that developer partners ensure that Shopify gets their first attention.

And second, to encourage new entrepreneurs to build apps for Shopify.

In theory, it also gives Shopify skin in the game for an upcoming lucrative IPO, but this hasn’t always been the case with their investments.

Klaviyo: Klaviyo and Shopify establish strategic partnership