Khloud is a new business venture by Khloé Kardashian and Kris Jenner, focusing on snacks and protein supplements. The company has filed trademarks for popcorn, granola, and protein-based products. Bryan Baum, co-founder of K5 Global, is listed as CEO, with Michael Kives of K5 Global also affiliated with the company.

The Kardashians are at it again: Khloé Kardashian and Kris Jenner are raising funding for a new consumer brand, Khloud, focusing on consumer goods. The company has filed trademarks for popcorn, granola, and protein-based products. We have seen entrepreneurs enter the better-for-you snack sector in 2024, so it makes a lot of sense for the Kardashians to enter this space to use their popularity to sell consumer goods in hot sectors.

TechCrunch: Khloé Kardashian and Kris Jenner are raising money for a new consumer startup