Assembly is a next-gen e-commerce software and data platform founded in 2019. Through its five main brands, the Company offers a suite of solutions to help merchants optimize and track marketplace performance, social performance, and other performance analytics as well as resources in the form of market insights, content and education.

Assembly has acquired software like Refersion and Helium10. They function as a kind of SaaS software holding company for small and mid-sized merchants looking to grow their businesses.

Reuters: Advent-led funding lifts Assembly's valuation to over $1 billion