Nuvemshop is an an e-commerce platform that aims to allow SMBs and merchants to connect more directly with their consumers.

The "Latin American" Shopify is a good angle - they are raising a lot of money. Are they going below the VTEX market? Or head-on? Either way both are well-funded.

TechCrunch: Brazil’s Nuvemshop raises $500M at a $3.1B valuation months after last raise