Hello Bello makes premium and affordable baby products designed to eliminate the choice many parents have to make – deciding between what's best for their kids and what's best for their budget.

Private Equity Firm Hildred Capital Management acquired Hello Bello from bankruptcy for $65M. A healthcare focused PE firm looking to acquire and invest in a bankrupt baby products company - what are we missing here?

Bloomberg: Hildred Capital to Buy Baby Brand Hello Bello Out of Bankruptcy