Haus is designed to be used by any brand spending on marketing across one or more channels (e.g. social media, SMS, display advertising and so on).

The company’s CEO was leading marketing measurement initiatives at Google and says that Enterprises have a lot of trouble separating the signal from the noise in their marketing efforts.  Most of the fundraising will be used for data and technology hiring.

TechCrunch: Haus, which helps companies measure marketing ROI, raises $17M