Fondue, based in New York and Tel Aviv, enables brands to increase conversion and grow profits by replacing coupon codes with CashBack.

Fondue has an interesting solution for brands who have traditionally used email and SMS signup to give 15-25% off.  Fondue takes a different approach and uses purchase cashback instead that can be redeemed in a number of ways.  This is an interesting idea precisely because coupon codes can make their way all over the Internet and significantly lower your margins.

PYMNTS: Fondue CashBack App Raises $10M for Products, Expansion