Fēnom Digital Acquires by WPP
Fēnom Digital specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America.
This is great news for Rich Lyons, Jen Kijek and my other friends at Fenom and continues the large agency consolidation trend. Big agencies definitely need more expertise with cloud-based platforms as customers are demanding a faster time to market.