eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Express, Bonobos Bought Out Of Bankruptcy

Express Inc. is a retail company that has been in business for over 40 years, primarily offering business casual apparel. The company has struggled with declining mall foot traffic and shifts in fashion trends, leading to a bankruptcy filing in April. The joint venture will also manage the Bonobos brand, keeping over 450 physical stores open and nearly 7,000 jobs intact.

Phoenix Retail, a joint venture between WHP Global and mall owners Simon, Brookfield, and Centennial, has acquired Express for $174M and Bonobos for $75M. Will 2024 be the year we see more brand acquisitions after bankruptcy?

Retail Dive: Express, Bonobos bought out of bankruptcy for $174M