Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience.

This one is interesting as John Foley the former CEO of Peloton and my former boss at Barnes & Noble is the founder, and he is bringing most of the former Peloton gang along with him.

I truly don’t know a thing about the rug market, so hard to comment on this one other than best wishes to John on the new journey!

PR Newswire: ERNESTA, A NEW DIRECT-TO-CONSUMER CUSTOM RUG COMPANY, RAISES $25 MILLION IN A SERIES A FUNDING ROUND