eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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EBay Boosts Its Fashion Authentication Capabilities with Certilogo Acquisition

Certilogo is an AI-powered digital ID and authentication company.

Ebay has been investing in how to scale the authentication of products on its marketplace so that buyers can have a better experience.  The company’s services included AI-based software to help rights holders validate the authenticity of products in the wild, which is likely where the greatest benefit will be to eBay.  Recall that eBay made another purchase in this sector recently with the acquisition of brand protection firm 3PM Shield.

Retail Dive: EBay acquires tech company Certilogo to boost secondhand fashion authentication