Suma Brands buys up what it sees as some of the more interesting and successful brands selling and fulfilling their orders via Amazon.

It's hard to differentiate between all these Amazon aggregators right now. But what it means to the market is this - the small business on Amazon is getting squeezed. It will be harder to compete there. Ultimately, Amazon could be subject to low-end disruption in a market like this.

TechCrunch: Suma Brands raises $150M to acquire more third-party brands for its Amazon roll-up play