Crstl Raises a Seed Round to Make EDI Cool Again
Crstl is the painkiller brands have been looking for: a faster, better, affordable EDI solution.
To the extent that the VC community has gotten the memo that EDI is cool, we maybe have jumped the shark haven’t we? This company aims to solve the problem that a lot of direct to consumer brands may go out of business if they don’t diversify into retail. Seems like a tough market to pick winners in - in terms of which brands will go out of business versus which ones will make it.