Skai, formerly known as Kenshoo, is an Israel-based performance marketing company that specializes in helping brands navigate e-commerce and walled garden ecosystems.

Criteo has been in talks with Skai, formerly Kenshoo, about a potential acquisition worth several hundred million dollars. However, as advanced as the talks have been, neither party has determined the outcome. Criteo has a history of using acquisitions to grow its marketshare and wants to position itself as a retail media specialist.

Digiday: Criteo is holding M&A discussions with Skai to bolster its retail media play