Champion Petfoods is a Canada-based maker of premium pet foods under the Acana and Orijen brands.

Mars is already a huge player in the pet market and through this acquisition they are getting access to the Acana and Orijen brands.  Mars is an extremely sophisticated digital operator not only through retail, but also digital direct to consumer channels and Amazon.  This is the second major acquisition in the pet arena this year for Mars with its acquisition of fresh petfood brand Nom Nom earlier this year.

Pet Food Industry: Mars Petcare acquiring Champion Petfoods