eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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CEOs Depart Aggregator SellerX – After Taking $14M

SellerX is a Berlin-based Amazon aggregator startup founded in August 2020. It focuses on acquiring and growing smaller Amazon sellers, capitalizing on the surge in online shopping during the pandemic. The company is backed by prominent investors and has raised significant funding, but has faced challenges and layoffs in recent years.

European Amazon aggregator SellerX has a new CEO, Jeremy Bell, from July 1, 2024. Bell is a co-founder of Elevate, an aggregator it acquired in 2023. Seller X's previous co-CEOs departed after taking $7.1M each in November 2021, months before layoffs. What are we doing?

Sifted: CEOs depart aggregator unicorn SellerX – after taking at least $14m off the table