eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

View Original

Cassandra Grey Partners With Private Equity Investor To Buy Violet Grey Back From Farfetch

A highly curated selection of luxury beauty products including makeup, skin care, hair care and wellness. Selected and approved by industry experts.

Founder Cassandra Grey has partnered with 888 Midas Partners to purchase Violet Grey from Farfetch for an undisclosed amount. When Farfetch closed its beauty category, the brand became for sale at a lower price. This will not save the brand but extend its life.

Beauty Independent: Founder Cassandra Grey Partners With Private Equity Investor To Buy Violet Grey Back From Farfetch