Canal isn’t for consumers, but a Shopify-esque platform that empowers existing storefronts to sell products from suppliers with a similar ethos—like a dating app for brands that connects them with a perfect match.

This is dropshipping by another name. Will it help some? Maybe. What's the market opportunity here? Nothing to write home about.

Twitter: Exclusive: e-comm platform Canal notches $22.5 million Series A