The company’s business-to-business e-commerce marketplace provides a variety of name-brand medical supplies, saving its customers an average of between 20% and 40%, while providing a better ordering and shipping experience.

One of the biggest under the radar stories in eCommerce right now in my opinion is the growing share of eCommerce revenue in traditional product categories that until now have been almost exclusively the domain of business to business purchases.  Medical supplies is just one of thousands of categories in this bucket.

TechCrunch: Tiger Global backs bttn, leading e-commerce infiltration of medical supplies