Pencil is an artificial intelligence (AI) and distribution platform.

It definitely seems like the marketing world is the first adopters of generative AI-technology as the service that BrandTech acquired, Pencil, was doing just that.  For a brand, Pencil suggests static and video based ads for you, and uses analytics to predict their performance in advance.  This cuts not only your creative time, but helps you make decisions as to which creatives to use.

Marketing Dive: Brandtech Group acquires AI SaaS platform Pencil