eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Boxed Files for Bankruptcy

Spresso is Boxed’s Software-as-a-Service business.

Well, Watsonians, this is the opposite of what we normally cover here in our Investor Minute.  Boxed started in 2013 as a kind of mobile wholesale club, but without a membership.  The company raised over $350 million dollars over its history, and pivoted into more than one business model.  It just seems to me the company never fully understood who its customers were.

Reuters: E-commerce firm Boxed Inc files for bankruptcy, eyes software unit sale