Body404 wants to bring Chinese indie brands to the world
Body404’s indie designer collections are reminiscent of retro-90s looks of acid-house colors and baggy denim.
I browsed the website and it looks something like a Shein clone, except that it’s a marketplace model rather than a fast-fashion model. It will be interesting to see if the US consumers respond to the difference.
TechCrunch: Valued at $50M, Body404 wants to bring Chinese indie brands to the world