Knot Standard’s AI-based made-to-measure software will be available at all Billy Reid stores going forward, while Knot Standard's tech business will remain a separate entity offered to third-party brands.

Men's and women's apparel direct-to-customer brand Knot Standard has merged with Billy Reid. Billy Reid will take over Knot Standard stores and use its AI-based made-to-measure software in all locations.

Retail Dive: Billy Reid acquires Knot Standard’s DTC business