eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Bambuser Acquires Virtual Shopping Business Hero from Klarna

Klarna is selling Hero, a virtual shopping platform that connects millions of shoppers with product experts via text, chat, and video, directly from a brand's ecommerce store.

Video commerce platform Bambuser has partnered with payment and shopping service Klarna and acquired Hero, a virtual shopping solution from the company. Simple question - describe Klarna in a few words.

Finextra: Klarna sells virtual shopping business Hero