eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Backcountry Acquired By CSC Generation Enterprise

Backcountry is an e-commerce retailer specializing in outdoor gear and apparel.

Private equity firm CSC Generation Enterprise has acquired Backcountry and its family of brands, such as MotoSport, Competitive Cyclist, and Steep and Cheap, for an undisclosed amount. An outdoor company facing the squeeze of e-commerce sold to a roll-up company that acquires distressed retailers. What could go wrong?

PRNewswire: CSC Generation Enterprise Acquires Backcountry, Expanding Its Portfolio of Consumer-Centric Brands