Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio.

Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories.

Authentic Brands Group has acquired athletic wear brand Champion from HanesBrands for $1.2B, potentially adding $300M for a $1.5B exit based on performance thresholds. Authentic continues to find and acquire iconic brands.

Authentic Newsroom: Authentic Brands Group to Acquire Iconic Champion Brand