eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Authentic Brands Group Acquires Rockport out of Bankruptcy

Rockport, which is known for popularizing casual, rubber-soled shoes, remains a global retail brand that’s available in more than 60 countries.

Authentic Brands Group is the largest player in the brand licensing industry and continues to grow by raising money and acquiring new brand properties.  Brand licensing firms tend to rescue good brands in bad situations and expand into new categories and countries, collecting marketing royalties as they go.  Rockport definitely falls into their typical portfolio.

Retail Dive: Authentic Brands Group acquires Rockport out of bankruptcy