eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Alter acquires by Google for $100 million

Alter is an artificial intelligence (AI) avatar startup that helps creators and brands express their virtual identity.

It seems to me like this is going to bring technology like Apple iPhone has with Animoji to Google’s Android platform.  With big tech companies proceeding with layoffs in the tens of thousands, does Google really need to dropping 100 million dollars on virtual avatars?

TechCrunch: Google acquires Twitter-backed AI avatar startup Alter for $100 million