The startup typically works with large, consumer-focused enterprises along the lines of Starbucks, Wyndham Hotels & Resorts, Patagonia and some 100 others, helping them to tap and organize their own data troves better to develop better profiles of their customers.

Customer Data Platforms are a hot commodity right now. In the industry they sit at the intersection of content management, product management, and personalization solutions.

TechCrunch: Amperity raises $100M on a $1B+ valuation to help companies build better profiles of their customers