eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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When Boohoo Added Non-Financial Targets To Performance Bonuses

Can and should governments tie corporate bonuses to responsibility? Boohoo and the UK government have answered this "yes", and I dug up the details.

What happened? I have more questions than answers, but here is a start: Boohoo's CEO has agreed with an independent UK review commission that he thinks so and has added a "non-financial" performance condition to executive their substantial executive bonuses. To be fair, this took a year of media scrutiny and (voluntary) appearance by their Chairman of Boohoo before the commission.

But what are the conditions? Essentially they are related to environmental, social, and sustainability governance (ESG):

  • Worker rights in Leicester (UK) factories.

  • Signing up and supporting the Textiles 2030 Sustainable Clothing Action Plan [think voluntary "climate accord" for textiles - requires 40-50% carbon emission cuts across the industry).

  • Ensuring suppliers pay fair wages and don't cut corners on safety and treatment of workers.

What is the language of the bonus tie-in? Is this enforceable? Or is this just lip service?

Should other companies sign up proactively? What will be the long-term impact on retail? How would you feel about these ideas coming to the US legally?