A lot of categories never demanded instant delivery, yet investor-backed companies chasing quick-commerce in an attempt to find the right model. Almost all of them failed.

Spirit Halloween's recent partnership with Uber Eats feels different. You need something by a certain time, and if you are busy or didn't have time, getting a costume feels important :-). It feels like something you could need at the last minute. If there are multiple Spirit Halloweens in your city, it might even give you a wider selection than driving around.

The partnership details are:

* Uber seems to be using it an opportunity to get Uber One orders, offering 5% discounts.

* For all consumers, the companies are offering up to 40% off their next order of at least $50 through Halloween.

Some thoughts?

* Seems like that 5% discount for Uber One could be larger, no?

* Is this a market that Temu cuts into? Asking for a friend who bought a leiderhosen costume from Temu for Shoptoberfest in the last few weeks. Did I mention this "friend" was me?

* Spirit Halloween has opened over 1,500 locations this season. I always thought these seasonal stores were a feat of logistics.

* Fit could be a major question and fly in the ointment of some types of costumers for the customer experience. I doubt they would give you free returns on bracketed apparel purchases? On the other hand, alot of these items are one size fits everyone, which is code for no one very well.

All told, better than most same-day quick commerce partnerships I have seen.