There are a few big problems that every founder has to solve first.

1 - Who are we trying to serve?

2 - What problems do we solve?

3 - When do people come to us?

These simple questions go straight to the core of any business. Until you understand the who, you will never understand the what or why. There are a lot of things that go into answering these questions, and there are many more questions to solve at the same time (many of which if you don't solve will kill your business!).

However, you still find a lot of businesses don't understand these questions. For my journey, it took me about 6 months to answer number 1. I can easily answer number 3, and number 2 still evolves. There are core answers I have for number 2, but it could be clearer.

An important note here is that this is never a set it and forget it exercise. It changes based on new vision, what you can do, where you are located, and many other factors!

What are some of your favorite questions?

#entrepreneurship