eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Marketplaces Fees Dropping Like It’s Hot - Is It Enough for eBay?

What recent changes has eBay made to seller fees?

eBay has been testing in Germany. Depop, Vinted piled on. Poshmark threw its fees through the shredder. Now eBay UK has dropped its seller fees across most categories except auto. eBay wants you to "think differently," meaning, why not sell this item from your house now?

Is lowering fees enough to attract sellers back to eBay?

The real question is not "why not sell this" but more "why on eBay"? And more to the point: why is it so damn hard to sell on eBay?

What challenges does eBay face in a crowded marketplace?

It's undeniable that reducing fees should add inventory, particularly lower-cost items. While Amazon is also busily reducing its own costs to serve, and adjusted their own apparel fees earlier in the year.

How is eBay using AI to boost listings?

Witness: It's much easier to list and sell on Facebook Marketplace or even Craigslist than eBay. In response, eBay has done something recently it has not done in a while. Actually innovating on its listing tools using AI. "Magic Bulk Listing" it calls it.

Can AI innovation reverse eBay's stagnation?

The winning marketplace could be the one to harness AI to capture more items, and later more buyers. That flywheel rears its head again. Time will tell if it's enough to reverse a decade+ of going sideways.


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