Mailchimp says two can play at that game as it inches closer to Shopify turf.

Big announcement for SMBs, as Mailchimp moves into the eCommerce platform market. A few notes:

1. The pricing, 1.5-2% of sales based on the tier, indicates they are targeting the smallest of businesses who all of course need email, but are likely using a combination of #Shopify, WooCommerce / WordPress, and Squarespace primarily today.

2. Obviously, there has been a high-profile spat between Shopify and Mailchimp in the last years which has pushed them in this direction.

3. The mention of "Appointments" I thought was also a nod to Squarespace which acquired Acuity Scheduling 2 years ago - it's a recognition of the fact that the service industry needs Commerce as well - it's not just about products.

4. I wouldn't be surprised in seeing Mailchimp acquire or offer a more robust content management system as well to complete the puzzle.